Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Americanista (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. This is referred to as “Device Information”.
We collect Device Information using the following technologies:
- Cookies – Data files placed on your device that may include an anonymous unique identifier. Learn more: allaboutcookies.org.
- Log files – Track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and date/time stamps.
- Web beacons / tags / pixels – Electronic files used to record browsing behavior on the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect your name, billing and shipping address, payment information (e.g., credit card numbers), email address, and phone number — this is called “Order Information”.
“Personal Information” in this Privacy Policy refers to both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information to:
- Fulfill orders (process payments, arrange shipping, send invoices/order confirmations)
- Communicate with you
- Screen for potential risk or fraud
- Provide marketing or advertising, based on your preferences
We use Device Information to:
- Screen for fraud and security threats (especially using IP address)
- Improve and optimize the Site
- Assess performance of marketing and ad campaigns
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above. For example, we use Google Analytics to understand how customers use the Site. Learn more: Google’s Privacy Policy. Opt-out: Google Analytics Opt-out.
We may also share your information to comply with laws, respond to legal requests, or protect our rights.
Behavioral Advertising
We use your Personal Information to deliver targeted advertising or marketing communications we think may interest you. Learn more here: Network Advertising Initiative (NAI).
You can opt-out of targeted ads at:
Or visit the Digital Advertising Alliance opt-out portal.
Do Not Track
We do not alter our data collection or usage when we detect a Do Not Track signal from your browser.
Your Rights (For European Residents)
If you are a European resident, you have the right to access, correct, update, or delete your personal information. Contact us using the information below to exercise this right.
We process your data to fulfill contracts (e.g., order fulfillment), or to pursue legitimate business interests. Please note that your data may be transferred outside of Europe, including to Canada and the United States.
Data Retention
We retain your Order Information for our records unless and until you ask us to delete it.
SMS Marketing Program
By providing your phone number and opting in, you consent to receive recurring automated marketing text messages (SMS and MMS) from Americanista at the number provided. These may include promotions, offers, and cart reminders. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. You can unsubscribe at any time by replying STOP to a message, or reply HELP for assistance. For further support, contact us at support@americanista.com.
SMS Abandoned Cart
Americanista's website uses cookies and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS.
Data Use and Sharing
We only use the phone numbers collected for SMS marketing to send text messages that you have opted in to receive. This may include promotional offers, updates, and cart reminders.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.
Location Tracking and Location-Based Services
If our services use location tracking or location-based services, we will clearly describe how that data is collected, stored, and used. Location data may be used, for example, to provide location-based offers or service updates.
Changes
We may update this Privacy Policy periodically to reflect changes in practices, operations, or legal requirements.
Contact Us
For more information, questions, or complaints regarding our privacy practices, please contact us by e‑mail at support@americanista.com.
Americanista
[Re: Privacy Compliance Officer]
