About Us

I’m Layla, founder of Americanista.

Americanista was created out of admiration for resilience—the kind of strength that has carried countless communities through some of the darkest chapters in American history. From the forced removal of Native peoples, to the struggles of enslaved and marginalized groups, to the generations who fought tirelessly for civil rights and equality—these stories, though painful, reveal extraordinary courage, creativity, and identity.

Our designs are inspired by this enduring spirit. Bold patterns, vibrant colors, and meaningful symbols come together in apparel that makes you feel confident, powerful, and proud every time you wear it.

But Americanista is more than fashion—it’s a statement. Each piece honors cultural inspiration with respect, shining light on stories too often overlooked. With every purchase, we contribute to organizations that fight for justice, equity, and empowerment—because fashion should not only look good, it should also do good.

Together, we cannot change the past. But we can choose to remember it, learn from it, and carry its lessons forward—wearing pride, strength, and purpose every single day.