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MMIW Missing and Murdered Indigenous Women red dress illustration

Nobody Is Looking for Them. That Has to Change.

THEY’RE CALLED UNIDENTIFIED. THEIR FAMILIES CALL THEM BY NAME.

More than four in five Native women — over 84% — have experienced violence in their lifetime (National Institute of Justice, 2016). Many cases are misclassified, underfunded, or passed between jurisdictions until they fall through the cracks. Some women are entered into federal records as “Unidentified.” Their families always knew exactly who they were.

The red hand over the mouth was not invented for a campaign. It is the image families and advocates raised at vigils — because no official voice would say their daughters’ names.

They are still being named. Mothers, sisters, aunties, and daughters refuse to grieve quietly. They march. They testify. They speak the names aloud until the names are too loud to ignore. That refusal is the story this collection honors.

Present-day Indigenous rights demonstration carrying banners

The Cases Are Still Open. The Response Is Still Inadequate.

Thousands of cases of missing and murdered Indigenous women remain open across the United States and Canada. Savanna’s Act and the Not Invisible Act both became law in 2020, creating new reporting and coordination requirements — but families report that progress on the ground has been slow and uneven.

The red dresses in this photo aren’t an art installation. They are absences — one for every woman who did not come home.

Remembering MMIW is not a hashtag. It is an ongoing demand: for investigation, for resources, and for the simple acknowledgment that these women’s lives mattered.

Woman wearing the red-hand MMIW heritage tee

Wear the Story. Spark the Conversation.

“I kept seeing the same words in these cases — ‘no suspects, unsolved.’ I built this collection so the names don’t disappear into a file. Every shirt is one more person carrying them in public.”
— Layla, Americanista founder

Every piece in this collection carries the Red Hand — the symbol families raised, carried here in the spirit of the women who made it a demand, not decoration.

  • Designed with Purpose — The red hand is theirs, not ours. We carry it forward with care, never as decoration.
  • Education in Action — Most people have never heard of Savanna’s Act. Every time someone asks about your shirt, that changes — one conversation at a time.
  • Honoring Strength — For the families who kept speaking when institutions went quiet. A standing pledge to say their names, for as long as it takes.
Say Her Name — Shop the Collection

Printed with care. Shipped worldwide. 7-day quality guarantee.

Worn by people who refuse to let these women be forgotten — each one a name spoken aloud.

7-Day Quality Promise

If your piece ever arrives flawed or wrong, send a photo and we make it right.

Made to Order, With Care

Each design printed for you, in partnership with Native artists.

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Spirit — MMIW — Heritage Tee
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Spirit — MMIW — Heritage Tee

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Canyon — MMIW — Heritage Tee
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Canyon — MMIW — Heritage Tee

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Redstone — MMIW — Heritage Tee
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Redstone — MMIW — Heritage Tee

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Ember — MMIW — Heritage Tee
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Ember — MMIW — Heritage Tee

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